Down Jacket and Parka Sales

Down jacket or parka: light warmth or extended protection

The down jacket gets its warmth from its filling, distributed in quilted compartments that trap air: light and compressible, it is suitable for dry cold and fits into a travel bag. The parka, longer and often hooded, covers the hips and relies on an outer fabric that resists wind and rain; the Serge Blanco Stormer adds a fleece lining and water-repellent treatment, while the Faguo Cheverny offers a simple cut for the city. Between the two, the long down jacket, like the Superdry Everest for women, combines the warmth of the filling with the coverage of a parka. For dry cold, go for a down jacket; for wet and windy weather, choose a parka.

The other lifestyle collections

The sales also include:

• Sweatshirts.
• Shirts.
• Polos.
• T-shirts.
• Shorts.
• Sneakers.

All the lifestyle sales are gathered on the lifestyle sales page.

Down or synthetic: understanding the filling

The down offers the best balance between warmth and lightness. Its composition is expressed in the ratio of down to feathers, typically ninety to ten: the higher the proportion of down, the warmer the down jacket is for its weight. Its loft power, measured in cuin, indicates the volume the down regains after compression; beyond six hundred cuin, the insulation becomes really effective. However, down is sensitive to prolonged moisture, which flattens it. The synthetic filling, made from polyester fibres, retains warmth even when wet, dries faster, and goes through the wash more easily: it's the choice for oceanic climates and areas exposed to rain.

Ripstop, hood, sleeveless: the important details

Some details distinguish a good winter jacket. The ripstop fabric, reinforced with a grid of thicker threads, prevents a small tear from spreading: it's found on Superdry Premium Ripstop down jackets. An adjustable, fixed, or removable hood protects the head when a sudden downpour hits. The sleeveless down jacket, like the Piumino Serge Blanco or the JOTT Seda, can be worn over a sweater or under a coat as a mid-layer. For sizing, try on the jacket with a thick sweater: the arms should remain free, and the zipper should close without pulling. The sales allow time to compare fillings and cuts before deciding.

Other good deals

Good bargains can also be found in the good deals, clearance, Black Friday. The new arrivals showcase the latest collections. The key moments of the year follow a steady order: Black Friday in late autumn, the end of year holidays, the winter sales, the French Days in spring, followed by summer sales and back-to-school.

Frequently asked questions

How to wash a down jacket?

In the washing machine, at thirty degrees, with a special down detergent and without fabric softener, followed by several drying cycles at low temperature with two or three tennis balls that restore volume. The down must be completely dry before storage.

How to store a down jacket in summer?

Store it clean and dry, without compressing it, in a breathable fabric cover rather than plastic. A crushed filling for months loses some of its loft and therefore its warmth.

What is a heated parka?

A parka fitted with soft heating elements in the back or chest, powered by a battery tucked into a pocket. A button adjusts the heat, useful for staying still in the cold, especially in the stands.

Why does a down jacket lose feathers?

Small feathers may escape through the seams or the fabric, especially in the first few weeks. Pull them back in instead of ripping them out, which avoids enlarging the gap.

What is the purpose of a fleece lining?

This lining, made of brushed polyester, soft and warm, adds an insulating layer inside the parka without adding weight. It dries quickly if it gets damp and makes the garment pleasant to wear even over a simple t-shirt.